The 1st UNWTO Global Conference on Wine Tourism, to be held in the Kakheti wine region from 7-9 September 2016, was officially launched by UNWTO and the Georgian National Tourism Administration on the occasion of the World Travel Market in London.
As explained by UNWTO Secretary-General, Taleb Rifai, who led the presentation with the Head of Georgian National Tourism Administration, George Chogovadze and the Georgian Ambassador to Spain, Zurab Pololikashvili, “Wine tourism represents a growing segment with immense opportunities to diversify demand. In the case of Georgia, this potential is well-known and we are very pleased to be holding the first UNWTO Global Conference on Wine Tourism in the country”.
“Georgia’s unique wine-making traditions date back 8,000 years and are part of UNESCO’s intangible heritage, creating the ideal base to host the Wine Tourism Conference. Herewith, the country’s recent success in attracting a growing number of tourists, its development in terms of tourism products, branding and marketing present an excellent platform to share best practices, experience and knowledge¨ said Dimitry Kumsishvili, Minister of Economy and Sustainable Development of Georgia.
Gastronomy and wine have become key components for experiencing the culture and lifestyle of any destination and a growing travel motivation. To foster the development of this segment UNWTO has launched in September 2015, the UNWTO Gastronomy Network.